Australia Office (Sourcing & Export)
We carefully select authentic Australian products, verify freshness and batch/expiry dates, and export them to Sri Lanka. Every shipment prioritises fresh stock with the longest possible expiry.
Sourcing: Reputable Australian brands/distributors only—no grey market.
Handling: Protective, export-ready packing to preserve product quality.
Outcome: Authentic Australian stock delivered to Sri Lanka with maximum shelf life.
MILESTONES
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2025
Sri Lanka Scale-Up
Add a Colombo 3PL for faster SLAs, publish “100% Genuine—Imported from Australia”
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2025
Sri Lanka Soft Launch
Go live with melbelle.lk (LKR pricing), enable local payments and nationwide delivery, start influencer seeding and promo bundles.
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2024
Cross-Border Readiness
Map Sri Lanka import process (HS codes, duties, labeling), test a pilot shipment, and build a landed-cost calculator.
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2024
Australia: Online Launch
Launch the AU store and fulfillment (order flow, 24-hour dispatch, returns SOPs).
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2023
Australia: Concept
Validate demand, shortlist SKUs, lock in Australian suppliers, and define quality/packaging standards.
MILESTONES
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